The beauty of a visual concept is that it has a sizable impact using very little: a good idea and precise implementation. It ignores the esthetics of common perception while creating completely new images. Heiko Seibel works for companies, organizations, journals and magazines. His mission is to develop unique visual concepts - for products, skills or themes. He photographs, at a leisurely pace, a staff of two hundred to produce a series of serene and fresh portraits; views architecture from the interior and the exterior; animates films.